Please find information below about the gathering of personal data when you use our website. Personal data are all data that can be attributed to you personally, e.g. name, address, email address, and user behaviour.

The data controller according to Art. 4 (7) EU General Data Protection Regulation (GDPR) is

Sulzbrunnenstraße 21
74564 Crailsheim
+49 7951 – 9697-13
(see “Legal notice”).

You can reach our Data Protection Officer at or at our postal address.

If you contact us by email, the data you share with us (your email address, and your name and phone number if applicable) will be stored by us so that we can respond to your questions. We will delete the data arising in this context once their storage is no longer required, or we will restrict the processing if statutory retention obligations apply. If we use contracted service providers for particular features of our offer or if we would like to use your data for commercial purposes, we will inform you in detail below about the respective processes. In this information, we also state the set criteria for the storage period there.

In relation to us and as regards the personal data relating to you, you have the right to receive confirmation, the right to correction or erasure, the right to the restriction of the processing, the right to object against the processing and the right to data portability.

You furthermore have the right to lodge complaint against the processing of your personal data by us with the data protection supervisory authority (State Data Protection Officer of Baden-Württemberg, Königstraße 10a, 70173 Stuttgart, Germany).

When you use the website for information only, meaning without registering or otherwise transferring data to us, we gather only the personal data that your browser transfers to our server. When you want to view our website, we gather the data that we require for technical reasons to display our website to you and assure stability and security (the legal basis is Art. 6 (1) sent. 1, lit. f) GDPR). This data includes the IP address, the date and time of the query, the time zone difference to Greenwich Mean Time (GMT), the content of the request (concrete page), the access status/HTTP status code, the respectively transferred data volume, the website from which the request was directed, the browser, operating system and its interface and language, as well as version of the browser software.

Besides the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive as attributed to the browser you use, and through which the people setting the cookie (in this case, we) receive certain information. Cookies cannot execute any programs or infect your computer with viruses. They serve to make the online offer overall more user-friendly and more effective.

a) This website uses the following kinds of cookies the scope and function of which is described in the following:

  • Temporary cookies (see under b))
  • Permanent cookies (see under c))

b) Transient cookies are deleted automatically when you close the browser. This includes in particular, the session cookies. They store a so-called session ID by means of which various requests of your browser can be attributed to the joint session. Your computer can thereby be recognised again when you return to our website. Session cookies are deleted automatically when you log out or close the browser.

c) Persistent cookies are deleted automatically after a prescribed period, which can differ depending on the cookie. You can delete the cookies at any time by means of the security settings of your browser.

d) You can configure your browser settings according to your wishes and, e.g. refuse the acceptance of third-party cookies or all cookies. We inform you that, if you do so, you might not be able to use all features of this website.

e) The flash cookies used are not gathered by your browser but by your flash plug-in. Furthermore, we use HTML5 storage objects that are stored on your end device. These objects store the required data, irrespective of the browser you use and they do not have an automatic expiration date. If you do not want flash cookies to be processed, you have to install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox ( or the Adobe Flash Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage by using your browser in the privacy mode. We also recommend that you regularly delete your cookies and the browser history manually.

The hosting services we use from our hosting provider serve for the provision of the following services: infrastructure and platform services, computing capacity, memory capacity or database services, security services as well as technical maintenance services that we use for the purpose of operating the website.
In the process, we or our hosting provider process master data, contact details, content data, usage data, meta and communication data of customers, prospective customers and visitors of this website based on our legitimate interests in an efficient and secure provision of our website in accordance with Art. 6 (1) sent. 1 lit. f) GDPR in conjunction with Art. 28 GDPR.

For the purpose of an appealing design of our website, we use Adobe Typekit. Typekit is a service of Adobe Systems Software Ireland Ltd. (“Adobe”), which enables access to the fonts library of Adobe. To be able to integrate the fonts used by us, your web browser must establish a connection with a server of Adobe in the USA and download the respectively needed font. Adobe gets information this way that our website was called up from the IP address of your device. You can find more information about Adobe Typekit in Adobe’s privacy policy, which you can access here:

It remains up to you which information you would like to entrust to us during your visit.

You can move anonymously on all public websites of Hero Textil AG and exit our offer at any time. We gather exclusively statistical data, which cannot be traced back to you and which is used to improve the internet appearance.

Consent/Voluntary use:
Personal data from your internet visit will not be gathered, processed or used without your explicit consent. If you request, for example, further consultation, you enter the data required for this voluntarily. If you do not agree with the use of cookies for statistical purposes, you can deactivate their acceptance in your browser (see “Cookies”).

Content of the online offer: Hero Textil AG does not extend any warranty for the currentness, correctness, completeness or quality of the information made available. Liability claims against Hero Textil AG due to damages of material or immaterial nature, which arise from the use or failure to use the presented information or through the use of incorrect and incomplete information are generally excluded, unless, intentional or gross negligent fault on the part of Hero Textil AG is verifiably established.

All offers are subject to change and non-binding. Hero Textil AG expressly reserves the right to change, supplement or delete the entire offer without separate announcement or to suspend publication temporarily or completely discontinue it.

A liability for direct or indirect references to external internet pages (links) that are outside of the sphere of responsibility of Hero Textil AG would exclusively apply in the case that Hero Textil AG has knowledge of the contents and it would be technically possible and reasonable for it to prevent the use in the case of illegal contents. Hero Textil AG hereby expressly declares that no illegal contents were detectable on the linked pages at the time when the link was set. Hero Textil AG has no influence whatsoever on the current and future design, the contents or the authorship of the linked/referred to pages. For this reason, the Hero Textil AG hereby expressly disclaims any contents of any linked/referred to pages that have been changed after the link was set. This determination applies to all links and references contained in Hero Textil’s own online appearance.
Not the operator referring to the respective publication via links but solely the operator of the linked page and is liable for illegal, false or incomplete contents and in particular not for any damages that arise from the use or omitted use of such presented information.

Hero Textil AG endeavours to observe the copyrights on pictures, graphics, video sequences and texts used in all publications and to use graphics, video sequences and texts having been created by itself or license-free graphics, audio files, video sequences and texts.

All brand names and trademarks referred to within the online offer, which might be protected by third parties, if applicable, are subject without limitation to the provisions of the respectively valid trademark law and the property rights of the respectively registered owners. It cannot be concluded that trademarks are not protected by the rights of third parties solely based on mere mention of their name.

Hero Textil AG retains the copyright on published objects created by it. Reproduction or use of such graphics, video sequences and texts in other electronic or printed publications is not permitted without the explicit approval of Hero Textil AG.

The validity of this disclaimer shall be considered as a part of the online offer that has directed you to this page. If parts or particular phrases of this text should not be consistent with the applicable legal situation or no longer or not fully comply with it, the remaining parts of the document shall remain unaffected thereof in terms of their content and validity.